uhlsport has announced a customer sales and service partnership with McDavid. The terms of the partnership will mean the specialist performance brands will share a UK sales structure, while a new uhlsport administrative head office in Bampton, Oxon is to be set up. Uhlsport’s presence in the UK is being directed by Paul Sherratt, who assumes the title of country manager for both uhlsport and McDavid.
“uhlsport products are marketed in over 100 countries throughout the world using a variety of business models and organisational structures,” says Thomas Keppler, managing director of uhlsport GmbH. “Our experience has demonstrated that working alongside a like-minded, non-competitive brand is one of the most successful approaches to territory-specific marketing and I am confident that the synergy with McDavid will be highly beneficial to both the uhlsport brand and our UK customer base.”
Of the new partnership, Paul Sherratt said: “uhlsport is recognised as being a quality, performance-led brand which provides the trade with a total football package. I believe that it represents a perfect choice for specialist football retailers, both clicks and bricks, seeking to drive their business by creating significant points of differentiation from the high street.
“Everyone involved, from both uhlsport and McDavid, has been struck by the synergies that exist in terms of heritage, authenticity, a commitment to R&D, product innovation and philosophy, all of which augurs well for the future.”