Apr 18, 08

uhlsport and McDavid in UK sales partnership


uhlsport has announced a customer sales and service partnership with McDavid. The terms of the partnership will mean the specialist performance brands will share a UK sales structure, while a new uhlsport administrative head office in Bampton, Oxon is to be set up. Uhlsport’s presence in the UK is being directed by Paul Sherratt, who assumes the title of country manager for both uhlsport and McDavid.

“uhlsport products are marketed in over 100 countries throughout the world using a variety of business models and organisational structures,” says Thomas Keppler, managing director of uhlsport GmbH. “Our experience has demonstrated that working alongside a like-minded, non-competitive brand is one of the most successful approaches to territory-specific marketing and I am confident that the synergy with McDavid will be highly beneficial to both the uhlsport brand and our UK customer base.”

Of the new partnership, Paul Sherratt said: “uhlsport is recognised as being a quality, performance-led brand which provides the trade with a total football package. I believe that it represents a perfect choice for specialist football retailers, both clicks and bricks, seeking to drive their business by creating significant points of differentiation from the high street.

“Everyone involved, from both uhlsport and McDavid, has been struck by the synergies that exist in terms of heritage, authenticity, a commitment to R&D, product innovation and philosophy, all of which augurs well for the future.”

More Pictures

More pictures

Get all the latest trade news free straight to your inbox

Enter your email address:

Insight Update
Can your marathon build-up benefit from a collagen boost?

Can your marathon build-up benefit from a collagen boost?

Last year’s London Marathon is proof alone that endurance running has become increasingly popular with participants topping 42,900.

read article

Kymira Sport: EE Infrared Sportswear Sponsor.

February 01 - 29 , Worldwide

Manchester Social Run

February 02 - 29 , 133 Deansgate, Manchester, M3 3WR

Birmingham Social Run

February 03 - 29 , The Grand, 29 Colmore Row, Birmingham, B3 2BS
Take Aim Media

Take Aim Media

Midlington Farm, Droxford , Hampshire , SO32 3PU

view profile

Get your FREE digital subscription! Sports Insight is available on your mobile device

kindle-logo ios-logo google-logo


Works With: