Aug 01, 19

UFC GYM partners with Life Fitness and Hammer Strength to launch first UK club


UFC GYM has partnered with Life Fitness and Hammer Strength to equip its first ever club in the UK, which will open in Nottingham this September.

Offering members the choice of functional fitness classes, group and private MMA training, dynamic performance-based training, group classes and MMA youth programming, the gym will be home to more than 40 pieces of premium strength training equipment from Hammer Strength, including plate loaded, selectorised, free weights, racks and lifting platforms.

Equipment from sister brands Life Fitness, Cybex and Indoor Cycling Group (ICG) will also be installed to support the training needs of UFC GYM’s wide-ranging member demographic.

The install will see UFC GYM Nottingham become one of the UK’s largest Hammer Strength Training Centres; an accolade awarded to only a select number of facilities offering an extensive range of Hammer Strength equipment.

Life Fitness will also introduce Halo Fitness Cloud, its cloud-based software, designed to enhance the member experience and simplify facility management.

Joe Long, Director at TD Lifestyle plc, t/a UFC GYM UK & ROI, said: “We are creating world class training facilities to represent a world class brand, so it’s vital that our choice in suppliers reflects this.

“Hammer Strength equipment is built on performance and quality; key values that are well-aligned with UFC GYM UK and represent what we want to deliver throughout our gyms. The equipment is state-of-the-art and our partnership with Life Fitness provides us with a wide range in options from across their brand portfolio, so we can match our gym equipment offering to our training programmes suitable for all ages and abilities.”

Located in Nottingham city centre, the 18,000 ft² site will be the first to be delivered by UFC GYM UK. The ownership group, which has an exclusive ten-year agreement for the UK and Ireland, includes former UFC middleweight champion, Michael Bisping – who made history in 2016 as UFC’s first British champion.

The partnership will see Life Fitness equip all UK corporately owned sites, with a second UK site coming soon.

Danny Oliver, UK Country Manager for Life Fitness, said: “We are really proud to be partnering with UFC GYM to support their roll-out across the UK and Ireland.

“As a global brand set to bring something new and exciting to the UK market, their choice in equipment supplier has to reflect their core values. With Hammer Strength in particular, we have a strong heritage in delivering equipment that supports athletes and those that want to train like one, and the UFC GYM offering does exactly that.”

Since launching in 2009, UFC GYM has opened more than 150 locations in more than 25 countries and territories, including the United States, Australia, Canada, India, Mexico, Taiwan, Vietnam and United Arab Emirates.
UFC GYM programming has been developed through exclusive access to the training regimens of internationally acclaimed UFC athletes, providing members with everything they need for the entire family to move, to get fit and to live a healthy life.

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