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Nov 10, 05

TSIF rebrands

The Sports Industries Federation will be known as The Federation of Sports & Play Associations (FSPA) from January 1, 2006.

The change in branding is to reflect the influence the Play Industry Associations have under the umbrella of the Federation. The FSPA is currently responsible for 16 associations, of which four are extremely active in the play sector.

Says Mark Hammersley, a board member of the FSPA: “Not only have the individual play associations become a major influence in the play industry throughout the UK, but now they have equally become very proactive members on the board of the Federation. We believe it is important to recognise this input and look forward to continue working together on building a stronger voice for the sports and play industry through the Federation.”

The size of the play industry has increased dramatically over recent years with the growth and development of indoor and outdoor facilities across the length and breadth of the UK. This market has become an important factor in the early development of young children. Play assists in a child’s early development by introducing them to many diverse activities and acts as a springboard into more structured sporting opportunities as they get older.

John Simmons, a leading figure in the play industry and currently a Federation board member, was delighted with the new name. He said: “Our industry plays an integral part in introducing young people to the first concept of sport at an early age. This name change reflects the work we do and recognises sport and play as one united body.”

To coincide with the name change, the FSPA is to launch its new website at http://www.sportsandplay.com. The site will replace http://www.thesportslife.com and create an improved facility for its visitors in terms of content, colour and consistency.

Says David Pomfret, Operations Director of the FSPA: “We believe it is vitally important for the website to reflect the fresh approach the Federation is taking in the sports and play industry. Visitors to the site will notice a difference and enjoy more up to date information and swifter access to the individually hosted association sites within.”

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