The company’s latest annual survey reveals that 90 per cent of company websites are profitable and, on average, companies that implement ecommerce find it costs 40 per cent less than they anticipated.
But only one in 10 retailers has a transactional website. Even amongst those that already accept telephone orders for home delivery, only one in four have an ecommerce facility.
“Online stores are rarely unprofitable because there is huge growth in the sector and overheads are far lower than their offline counterparts,” says Chris Barling, Actinic CEO. “More consumers are letting their fingers do the shopping, but still too few small businesses are grasping the opportunity.
“Given the ease with which you can set up a web store nowadays, there is no reason not to take the plunge - especially if you already offer home delivery.”