Solo Sports Brands Limited, the UK & Eire distributor of arena swimwear, have appointed Allan Thornton as their arena Brand Ambassador.
Allan will be poolside at all major events within the territory, his role is to support the development of the arena brand with clubs, coaches and swimmers at all levels.
Debbie Poulson, of Solo Sports UK, said: “We are pleased to have Allan join our team and are confident his knowledge and expertise will prove invaluable in solidifying our existing partnerships while seeking out new opportunities.
Thornton has been passionate about swimming for over 30 years. He has been involved in competitive swimming as a coach since 1985 and during this time has assisted in the development of two major clubs in the London Region (Harrow & Ealing). He has been the assistant head coach, and also a board member, at Ealing SC since 1993, during which time the club has grown to be one of the largest in England.
The club and it’s swimmers have won various national titles and always feature heavily in the arena National Swimming League Finals. He has been the Middlesex County head coach for a number of years and also the head coach to the London Region team on a number of occasions. He has also coached for many years on the Swim England National Talent programmes. He is a current member of the Middx County Swimming committee and London Region Coaches Forum. He has also run a successful print & marketing company.
Thornton said: “arena has always been in the forefront of competitive swimming suits development and this is a wonderful opportunity to promote existing and new products to the swimmers and clubs within these countries.”