The Training Room, an education provider for health and fitness professionals, has launched Fitness Hub – an all-in-one digital solution designed to equip gym and studio operators with the tools they need to engage and retain their personal trainers, maximise member loyalty and maintain membership revenue in times of social distancing.
Powered by InfinityGlobal.IO, a B2B digital enterprise driven by world-class technology specialising in talent acquisition, upskilling and management, and sister company to The Training Room, each Fitness Hub can be front-end white-labelled to ensure brand continuity and launched within 48 hours of contractual onboarding. This enables operators that are currently navigating the present COVID-19 situation undigitised to quickly and effectively pivot their business models.
This dynamic and inclusive hub, which is responsive across all devices for ease-of-use, can facilitate digital studios for 1-2-1 and multi-user live training sessions, fitness communities for content sharing, live chat to keep PTs and members connected and engaged, and focused training courses delivered in a discounted model for staff/PT upskilling and empowerment – including the Level 3 Diploma in Gym Instructing and Personal Training, as well as CPD modules in Nutrition and Mental Health.
In these uncertain times, with temporary gym closures causing PTs to assess their current situations, the ability for operators to offer their staff members virtual training opportunities to enhance their careers, which they can do voluntarily on furlough, could be the defining factor in keeping them motivated and retaining their services both now and in the longer term. This is what differentiates Fitness Hub from other platforms created for the health and fitness sector.
Chris Peel, CEO for The Training Room, said: “COVID-19 is changing the fitness industry as we once knew it. As people are becoming accustomed to working remotely and exercising virtually from home, we believe that a powerful digital tool like Fitness Hub is not just something to fill a gap in this present moment, but something that gym and studio operators can continue utilising in the future to help develop teams, engage members, communicate internally and externally, and drive business outcomes.”
Fitness Hub’s underlying digital infrastructure is hosted on the world-class TCS iON technology platform and is underpinned by a team of 20,000 globally for reliability, scalability, secure data management, and GDPR compliance. With dedicated account managers, admin and user tech help desks, and a global support infrastructure behind every Fitness Hub, The Training Room is standing alongside its customers digitally to manage the transition to the platform quickly, efficiently and without disruption. And it’s a support network that will remain in place throughout the partnership.
Kanishka Misal, Managing Director for InfinityGlobal.IO, said: “Fitness Hub aggregates all the most powerful tools, products and services available through our technology platform into a single, digital environment, enabling operators within the sector to facilitate training remotely and ensure not only business continuity in this new climate, but enabling them also to thrive.”