For more than 50 years, The North Face have been led by their purpose to lead the world forward through exploration — an action capable of uniting and lifting us as both individuals and members of this global community.
While our ability to enjoy the outdoors is rightly at a standstill, the people, places and organizations who enable exploration around the world are facing an unprecedented challenge.
Through their social impact and advocacy platform, the Explore Fund, The North Face are committing €1 million to support the outdoor communities across Europe that make exploration possible. They will work closely with national and local outdoor officials to allocate funds where the need is most critical immediately and throughout the recovery.
In addition, to support the healthcare and frontline services, they’re donating their European TV ad space in April, helping them deliver their critical messages at this vital time.
Out of concern for the health and safety of their associates, The North Face stores currently remain closed and they’re following local government recommendations to ensure they only open when it’s safe and sensible to do so.
Arne Arens, president The North Face, said: “This is a difficult time for everyone, but perhaps no one faces a greater challenge than those who are putting their lives at risk each day in the battle against COVID-19.
“We feel a responsibility and are proud to be able to use our resources to support these heroes and join in the global effort to provide relief for those in need.”
As the battle against COVID-19 continues and its impact deepens, The North Face will continue to explore other ways that they can support their front-line workers and those affected by the crisis.