Middlesex and England cricketer Steve Finn has joined Bioflow and will spearhead the magnetic wrist product specialist’s launch into the cricket market.
The 24-year-old fast bowler will wear the new Bioflow Sport Twin wristband.
“I have always worn sports wristbands, but had never found one truly comfortable until I used the Bioflow Twin,” says Finn.
“It is attractive, comfortable and helps aid my performance while spending lots of time out in the field.”
Richard Corsie, managing director of Bioflow, adds: “We’re delighted to welcome Steve to Team Bioflow.
“Cricket has been a market we have considered for some time and while we have had cricketers wear our products before, with Steve on board as an ambassador for the new Sport Twin wrist band we feel the timing is now right.”
Magnetic therapy is complementary, non invasive and 100 per cent natural.
The Bioflow Sport and Bioflow Sport Twin are the latest in a line of product innovations designed specifically for the sports market.