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Nov 10, 21

STATSPORTS Launches first transatlantic marketing campaign and signs a host of new players

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• UK Company launches transatlantic advertising campaign called, “Make Yourself Impossible to Ignore”
• Star studded American Soccer line-up of Megan Rapinoe, Alex Morgan, Timothy Weah, Tyler Adams and Caden Clark join UK talent, Harry Kane, Raheem Sterling, Harry Maguire, Steph Houghton, Alex Oxlade Chamberlain, Katie McCabe and Calum Chambers as STATSports investors and ambassadors
• STATSports consumer product, the Apex Athlete Series GPS Performance Tracker, is now available in the States, where every player has a chance to train and play like the pros
• The UK version of the advert launched on Saturday, during Manchester United v Manchester City

UK-based STATSports, the world’s leading company in GPS performance data, are set to launch their first ever U.S. Ad Campaign, for the company’s FIFA-approved sport tracking device, the Apex Athlete Series.
On Sunday 14th November, during the National Women’s Soccer League playoff semi-final, STATSports U.S. version of the TV advert featuring global football icons, Megan Rapinoe and Alex Morgan will be unveiled as part of the company’s commitment to growing market share in America.

The content shows American athlete investor ambassadors pushing themselves to the next level, training in the Apex Athlete Series pod and vest, using the product’s comprehensive, real-time data and statistics.
The technology itself measures athlete performance across 16 key metrics such as max speed, high speed running, high intensity distance, step balance, sprints, stress load and more.

“It’s great to see soccer grow in innovative ways, because companies and technologies like STATSports did not exist when I first started playing,” says Megan Rapinoe.  “As an investor and ambassador, I will work closely with STATSports to make the sport more data-driven in ways that can better inform and elevate coaches and players. STATSports has the potential to influence our national team selection process, and even identify future stars of the game.”
Proudly representing American soccer domestically and abroad, the athlete investor ambassadors are a mix of decorated FIFA Women’s World Cup champions, seasoned veterans, global stars, and rising talent such as, Timothy Weah (Lille), Tyler Adams (RB Leipzig) and Caden Clark (New York Red Bulls), in addition to Rapinoe (OL Reign) and Alex Morgan (Orlando Pride)

All the players are familiar with STATSports, as the company is a long-time supplier to the United States Soccer Federation, NWSL, MLS, USL, college, and high school clubs. 
Another key element to this campaign is showcasing the updated STATSports Apex Athletes Series app, where players of all levels can now see how their metrics compare against the pros, by building their very own Pro Score.
“I’m constantly reviewing my own performance data to keep me in top form, and STATSports has become my essential training companion,” says Alex Morgan. “In addition, I love that our next generation of soccer players readily has access to this type of technology, giving them a much better advantage to develop and improve their game. I wish STATSports was around when I first started playing soccer!”

“Having played overseas for most of my career, I have seen STATSports become synonymous with soccer, in their process of outfitting many top European clubs,” says Timothy Weah. “I’m excited to join as an investor and ambassador, and help STATSports expand across America. There is still a lot of undiscovered talent, and I believe STATSports can help identify high-potential players through its data and analytics.”

“Every player - amateur or pro - is looking for an edge over the competition, and STATSports has empowered me with that necessary information to break down factors of my game,” says Tyler Adams. “With every training session, I become more and more reliant on STATSports data, which allows me to make real-time adjustments in preparation for, and also during, match days.”

“STATSports has helped me tremendously, and its data has played a central role in my performance, capacity and recovery as a player,” says Caden Clark. “After getting COVID, STATSports helped me efficiently return to the game in a safe and successful manner. Also, numbers don’t lie! Not only does STATSports provide true metrics and indicators that measure my individual performance, but it also helps collectively assess our team performance overall.”

“We couldn’t be more thrilled to have such a well-rounded group of American players as investors and ambassadors for our U.S. market launch,” says Sean O’Connor, STATSports Co-Founder and COO. “We want to help soccer become the biggest sport in America, and by bringing STATSports’ cutting-edge tools and technology to this part of the world, we believe we can motivate a whole new generation of American athletes and aspiring professionals to take better control of their game through our insights, intelligence, and influence of data.”

To purchase STATSports or to learn more, please visit: statsports.com

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