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Nov 08, 18

Stars shine for JD


JD has brought together an unparalleled line-up of global talent as part of its biggest ever Christmas campaign.

With a social media reach of well over 85 million, it includes boxing icon, Anthony Joshua, Manchester United superstar, Jesse Lingard and US artist and actor, Jaden Smith. They’re joined by TV and radio host Maya Jama, global music artists Anne Marie and Ella Eyre, grime star Bugzy Malone and singer/presenter HRVY.

The campaign will air in the UK, France, Holland, Spain, Italy and Ireland and will also be screened in cinemas in Malaysia and Singapore. Campaign imagery will feature in JD stores and on outdoor media across 13 countries.

It will be supported across both JD’s and many of the stars’ social media platforms. Images from the campaign and the ad itself will appear on JD’s Facebook, Twitter and Instagram, which passed a million followers this week.

Stephen White, Group Marketing Director, said: “We chose the line-up because they are aspirational and influential to our audience and provide a huge reach across social media platforms. The campaign and the icons who appear in it echo JD’s global market leading position.”

The 40 second Christmas commercial is making its debut on Friday, November 9, during Emmerdale. It will roll out across Channel 4, E4, ITV, Sky Sports and BT Sports. It will air in the run-up to Christmas during major Premier League and Champions League games, featuring Manchester United’s Lingard and Arsenal’s Aubameyang, who also appears in the commercials. Other slots will include the breaks in X Factor Live Shows, TOWIE and Made in Chelsea.

A 30 second teaser ad has been aired this week on TV and in social media, generating over a million views.

The commercial was developed by the in-house marketing team of Stephen White and JD Brand Director Victoria Dougherty.

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Anthony Joshua
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