STAG has added three new brands to its 130-plus supplier portfolio. Apparel brand ODLO, outdoor specialist Coleman and specialist UK and international distributor Anatom join the buying group with immediate effect.
Anatom, which recently acquired the Pacerpole brand, currently distributes TEKO socks, Superfeet Advanced Insole Systems, The Brannock Device foot measuring system, Backcountry Access snow safety equipment and Life is good clothing and accessories.
Says Gordon Fraser, Anatom’s managing director: “We are currently experiencing a run of success with our sales and distribution programme, yet at the same time we see joining the STAG buying group as central to maintaining that impetus as we continue to drive our business strategy forward.
“We feel the partnership with STAG sends a clear signal to the independent retail trade about our ambitions to build market share in that key sector - a sector that offers compelling benefits to all consumers everywhere.”
Of the agreement with Anatom, Ward Robertson, managing director of STAG, said: “I can fairly say that we see eye to eye with each other in our strategic approach to the outdoor market. Both organisations recognise the pre-eminent position of the independent retailer as a major force in the outdoor market and we also recognise that the success of our new working arrangement can be judged squarely on our relationships with the independent retailing community. It is a forward thinking community that shares a progressive philosophy built on the lasting foundations of fair competition and sustainable growth.”