Sprayway have partnered @UKHikers as part of an on-going campaign to promote brand awareness by ‘getting to know’ the walking community and learning what is important to the end consumer.
The first hike was across Mam Tor, with over 20 hikers all wearing Sprayway kit and more recently celebrating St David’s day with another 20 keen walkers enjoying the snow around Capel Curig in North Wales.
The walkers are clad in Sprayway apparel and Trekmates accessories and asked for honest and invaluable feedback at the end of every walk which is then fed back to the designers.
James Mite, @UKHikers, said:“UKHikers was born out of a need for inspiration for myself and has turned into a source of inspiration for others. It has always been about the people and not many brands that I have interacted with over last two years get that. Sprayway and Trekmates are definitely an exception to that. They are exciting brands who are willing to go the extra mile when it comes to followers and fans who don’t have an enormous followings themselves, allowing them an opportunity in something big through our joint meet ups around the country.”
Duncan Machin, Sprayway Marketing Manager, said: “We’re proud to partner with UKHikers as part of our ongoing grass roots activity here in the UK. These events are a great opportunity for us to get our latest products and prototypes tested by a broad range of active hill walkers, their live feedback forms an essential part of our continuing R&D process.”
Five more walks are planned going forward through the year with the next one planned for the weekend of May 16 in the Lake District.
More dates and information can be found here.