Run by the Giles family for four generations, Gilesports was founded in 1925 by Henry C Giles and has outlets predominantly in Wales, the south west and the Midlands. In December 2002 Gilesports obtained a foothold in the north east when it acquired six further outlets from Dixon Sports.
According to Sports World, the Gilesports ethos will remain but will now benefit from the full support and backing of the company, which has 200 stores across the UK.
Says Andy Giles, Buying and Merchandising Director of Gilesports: “Today’s sport retail market is a very tough, competitive environment and to compete effectively we wanted to become part of a very large group and we are delighted to be joining such a fantastic, dynamic brand as Sports World.”
Bob Mellors, chief finance officer at Sports World, commented: “The negotiations were exceptionally smooth, with both parties working well together, and we are currently undertaking a strategic review with our key suppliers to ensure the continued success of the business.”