As of June 2022, global leaders in adventure sport events Spartan and Tough Mudder have appointed Matthew Brooke off the back of his success as the Managing Director for Spartan and Tough Mudder UK.
As part of the new role, Brooke will be responsible for all of the business operations within Western Europe and the UK, including the management of all Spartan Race, Tough Mudder, Spartan Trail, and Deka products. The position follows the welcoming of Xchange Sport and Event AG into the Spartan Group family, which will establish a more connected European team to maximise efficiency and ultimately support future growth and enhanced racer opportunities across the European region.
Matthew Brooke, Managing Director Spartan and Tough Mudder Europe, said: “Witnessing first hand the growth of Spartan and Tough Mudder in the UK since joining the company, I’m extremely delighted, and humbled, to continue the success across Europe as Managing Director. I look forward to working with our amazing colleagues, country partners and key stakeholders in producing world-leading, once in a lifetime experiences for our 250,000 participants across the region.”
With previous experience running operations and commercials for sporting event brands, Brooke joined the company in 2019 to become well-established within the Spartan and Tough Mudder UK community.