Apr 15, 09

SMex visitor levels up over 25%


The sporting industry came out in force to visit SMex, the specialist event for the sports merchandise sector, which took place at Wembley Stadium on March 9.

Visitors from Premiership football clubs such as Arsenal, Chelsea, Liverpool and Newcastle, as well as RCD Espanyol, Hamburg, PSV NV and VfB Stuttgart from abroad joined ASDA, Llanelli Scarlets, London Wasps, Munster Rugby and Warwickshire CCC to take advantage of the opportunity to source sports merchandise products from over 125 companies.

Buyers from more than 20 countries attended the exhibition, now firmly establishing SMex as the foremost sports merchandise event for the whole of Europe. Says event director, Jeremy Storey-Walker: “We are delighted with the success of the 2009 event, especially with our visitor numbers increasing by over 25 per cent. It’s now more crucial than ever for clubs to find new merchandise products that will work for them. SMex is the only event in their calendars that allows them to see all of the products in one place.”

SMex will return to Wembley Stadium on March 8, 2010 and over 45 companies have already rebooked to exhibit. You can find out more by visiting or by calling 020 7798 8500.

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