Innovative tennis brands collaborate on event series
BALTIMORE (GLOBE NEWSWIRE)—Slinger Bag (OTCQB: SLBG), a sports brand focused on innovating game improvement equipment for all ball sports with an initial focus on the global tennis market, has agreed a partnership agreement with Ultimate Tennis Showdown (UTS).
UTS is a competitive and innovative tennis league that experiments with different formats and rules with an aim to attract a larger and younger tennis fanbase. Inspired by e-sports, it’s a fan-centric league that places the players’ and coaches’ personalities at the center of the show.
As part of the agreement, Slinger Bag will sponsor UTS for its upcoming event, billed The Unpredictables, taking place May 24-25 at the prestigious Mouratoglou Academy on the French Riviera.
The event will place Slinger Bag amongst some of the world’s best tennis players with the biggest personalities on the Tour, including ATP number three Daniil Medvedev and ATP number nine, Diego Schwartzman.
Livestreamed free to a global audience, Slinger Bag will feature both on-court and at the practice courts – integrating the celebrated tennis gadget within the highly-anticipated event.
Mike Ballardie, CEO of Slinger Bag said, “At Slinger Bag, it’s our vision to stimulate increased participation in tennis by making the game more accessible for players and fans. We believe that the work UTS is undertaking aligns with this vision – challenging the norms within the sport and innovating to bring new audiences to the global tennis market.
“We’re excited to play our part in supporting UTS in their development of new formats that appeal to younger, digital-native audiences. We’re excited to see some of the world’s top players go head-to-head, and to showcase tennis in a new light.”
UTS event organizer and esteemed tennis coach Patrick Mouratoglou said, “Slinger Bag shares UTS’s progressive outlook on tennis and understands the requirement to innovate the game.” “The introduction of Slinger Bag to the UTS event brings two pioneering tennis brands together who have a shared goal of unlocking the fun and enjoyment of tennis.”
Slinger Bag is available to order now - to find out more about Slinger Bag, visit https://slingerbag.com