Leading athletic protection and performance brand Shock Doctor launches a new line of NBA and team-branded mouthguards as part of their multiyear partnership with the league.
The new collection, developed specifically for basketball, uses Shock Doctor’s Ultra Basketball technology with key features like better breathability and speakability in a comfortable, low profile design.
“Our new collection of NBA-branded mouthguards was created for passionate athletes and devoted fans who closely follow the game and want to show their team spirit,” said Tony Armand, CEO of United Sports Brands, the parent company of Shock Doctor. “Research shows that NBA fans who play sports are concerned about injuries that could harm their teeth and gums, so we are thrilled to introduce this line of superior mouthguard products for basketball players at all levels.”
Through the marketing campaign, “Guard Your Team,” Shock Doctor will work with some of the NBA’s top talent including 2017 NBA All-Stars DeMarcus Cousins and Kevin Love, and 2015 NBA Champion Harrison Barnes, to promote the new line and encourage mouthguard adoption while playing basketball.
ABOUT SHOCK DOCTOR
For 25 years, Shock Doctor, the global leader in mouthguard technology, has provided core protective equipment and apparel, performance sports therapy, sports insoles and performance compression and recovery products that protect and enhance the performance of athletes across a range of sports, including football, rugby, basketball, hockey, baseball, lacrosse, MMA, fitness and more.
ABOUT THE NBA
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2015-16 season featured 100 international players from 37 countries and territories. NBA Digital’s assets include NBA.com and the NBA app, which achieved record traffic during the 2014-15 season, as well as NBA TV. The NBA has created one of the largest social media communities in the world, with more than one billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.