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Jul 23, 19

Shock Absorber celebrates women in sport with new ambassador programme

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Shock Absorber, the UK’s number one sports bra brand, has launched its new brand ambassador programme in which the brand join forces with 17 inspirational women.

The initiative is the latest step in Shock Absorber’s mission to educate women on the importance of wearing the correct sports bra, no matter their sporting passion. The social media-led activity will see Shock Absorber’s brand ambassadors regularly posting expert advice to their followers on a variety of sport and kit related topics.

Made up of women from a diverse selection of sports, Shock Absorber’s brand ambassadors include:
Valerie Hirschfield, Extreme Challenges.
Holly Hill, GB Rowing Team.
Tina Wallace, Eventing Equestrian.
Sarah Cantlay, Tennis.
Anna Troup, Running.
Eni Adeyemo, HIIT.

As part of the brand’s new partnership with Bristol Sport which launched last month, Shock Absorber has also appointed ambassadors from Bristol City Women’s Football and Bristol Bears Women’s Rugby teams:
Sophie Baggaley, Bristol City and England.

El Snowsill, Bristol Bears and Wales.

In addition, following its partnership agreement with community running organisation, This Mum Runs, Shock Absorber has appointed eight of its members as brand ambassadors, as voted for by the This Mum Runs community: Myfanway Thomas, Tanya O’Neill, Claire Turner, Hannah Knight, Vikki O’Brien, Katie Spreadbury, Tricia Dixon and Cat Goudou. Their role will include answering the most commonly asked questions from members of the This Mum Runs community related to exercise.

The final brand ambassador is body positivity influencer Litha Baaschi, who gained her place in the programme after winning a social media competition with Shock Absorber stockist, Boobydoo.

The brand ambassador programme will be supported by a new bright, tongue in cheek educational video created using research conducted in partnership with The University of Portsmouth. The content will hammer home the importance of finding the right sports bra for every occasion, appearing across both Shock Absorber’s and the brand ambassador social media channels.

Heather Nogueira, Head of Marketing, Hanes Brands, said: “We’re thrilled to unveil our brand ambassador programme, something we’ve been working on for a long time. Educating women about the multitude of benefits that come with wearing the right sports bra when exercising is extremely important to us.

“By working with such an amazing group of inspirational women, we hope that even more women can share in this knowledge and feel empowered to enjoy exercising, no matter their chosen sport or ability. And most importantly protect their breasts.”

Sophie Baggaley, Shock Absorber Brand Ambassador, said: “It’s a privilege to be a Shock Absorber brand ambassador, I can’t wait to support them in the great work they do in educating women of the importance of protecting their breasts when playing sport. Being a goalkeeper, I encounter regular impacts when diving and making saves. With the support I get from shock absorber I no longer worry about how this will affect my body and can focus fully on my training and being the best footballer I can be.”

Holly Hill, Shock Absorber Brand Ambassador, said: “Shock Absorber bras have been at the centre of my transition from novice rower to professional athlete, so partnering with them is a dream. When I first began taking rowing seriously I was wearing basic bras with little support and picked up rib and chest wall injuries from the increased load on my upper body. With the help of Shock Absorber I haven’t been held back by these injuries for the last 3 years, allowing me to train harder in pursuit of a spot in Team GB’s 2020 Olympics squad.”

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