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odlo-june
Aug 25, 06

Shane Warne teams up with Mitre

Selected as one of the five Wisden Cricketers of the Century in 2000, Warne is the world’s leading test wicket taker and is arguably the greatest spin-bowler that ever lived.

Consistency, reliability, top level performance ­ it’s what Shane Warne has given the game of cricket over the years and what Mitre’s 2007 range of cricket equipment and apparel will provide for cricketers of all ages and abilities.

The entire collection features Shane’s signature logo ­ SKW23 - which Mitre developed in collaboration with him.

In addition to the development of product, Warne and Mitre are committed to developing grass-roots activity that aims to increase participation numbers amongst children and young adults. This joint initiative will bring a series of spin-bowling workshops to the UK and will provide young cricketers with the opportunity to develop their spin bowling skills and techniques.

Says Warne: “I am thrilled to be part of the Mitre family, they have a great tradition in sport and I look forward to working with them over the next five years.

“I have enjoyed working closely with their design and technical teams on this fantastic new range of cricket product and apparel. I am already wearing the SKW23 pro range, which is superb, and I think the Club range will be equally as popular. I hope my love of and enthusiasm for the game will be reflected in this stylish collection of cricket equipment, footwear and clothing.”

Says Mitre Marketing Manager Katrina McCreadie: “We are excited and proud to have on board such a sporting legend and intend to leverage his incredible global fame by using him as an ambassador for the Mitre brand.

“His experience and know-how will help our expert team of designers create the very best equipment for the modern-day cricketer.”

The SKW range is available to buy now. Email .(JavaScript must be enabled to view this email address) for more information.

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