knog
knog
Jul 09, 21

Saucony unveils Run It Local campaign to support running

{desc}

Saucony unveils Run It Local campaign to support running retail

Saucony, the global running brand is launching a new initiative, Run It Local, to support speciality running retailers. 
The significant brand investment will see the campaign run from July to September with various activities across Saucony’s EMEA territories. 
Beginning with a drive to access runner-reach, a geo-targeted social media burst and digital ads will highlight the benefits of choosing a running shoe from a speciality store. This will be followed by a seasonal running-lifestyle advertising campaign to raise awareness of the Saucony brand. 

Local initiatives will also take place across Saucony’s EMEA partners, including running shoe trials, city pop-ups and retailer recognition programmes. 
A variety of promotional materials and seasonal POS will be available for speciality running retailers to help bring the brand to life in-store. Further aiming to position Saucony as a brand for me amongst new and existing runners. 

Guido Geilenkirchen, Vice President & GM, Saucony EMEA, said: “It’s been a difficult year for bricks and mortar retailers because of Covid-19. We want to demonstrate our commitment, as a major player in the industry, to speciality outlets and our Run It Local campaign is the perfect way to highlight their importance to runners, as well as giving retailers a helping hand in-store. 

“We’re dedicated to encouraging runners at all levels to achieve their goals. Whether that is completing their first 5k or working hard to be on a global stage. A correctly-fitted shoe can go a long way and running stores offer a bespoke service to help shoppers find the right product for their running journey. 
“E-commerce has of course boomed in the past few months, but we wanted to make clear to our partners across Europe that speciality retail is a major part of our growth strategy for the years ahead. We hope this activity will encourage consumers to visit their local shop and get running!”

More Pictures

Contact us
Saucony

Saucony

Tel:
0207 860 0232
Find us on:
facebook twitter linkdin
Contact us
Saucony

Saucony

Tel:
0207 860 0232
Find us on:
facebook twitter linkdin
More pictures
brand1

Get all the latest news free straight to your inbox

Insight Update
Spektrum are leaders in sustainable sports eyewear.

Spektrum are leaders in sustainable sports eyewear.

Their range of performance eyewear is made using bio plastic derived from the Castor Bean. The Castor plant is extremely hardy and grows where normal food crops normally perish. This process draws in atmospheric carbon and locks it away in the final product, rather than pulling up traditional oils from underground to make plastics with.

read article
Samurai Sportswear

Samurai Sportswear

House of Samurai, Salamanca Road, Norfolk , NR15 2PF

view profile
  

Magazines:

  

Magazines:

  

Works With: