Mountain sports equipment manufacturer Salewa is committed to sustainability and has a history of introducing well thought-out CSR and ecological projects.
Environmental protection is an integral part of the overall sustainability strategy of its parent company, the Oberalp Group.
Now, the South Tirolean mountain experts are making a new, major leap forward. From July 2019, the company will be initially shipping 60 per cent of products purchased via its e-commerce site in a new, specially-made Salewa Grassbox – and doing away with plastic packaging.
Salewa Grassbox – sustainable packaging innovation The new ColomPac boxes have a special paper outer layer made of 40 per cent grass from regional sources. The grass is harvested from compensation areas to ensure that animal feed supplies are not affected.
Dinkhauser Kartonagen GmbH manufactures the eco-friendly paper in Tirol using 99 per cent less water than is required to produce corrugated paper. Moreover, this makes it possible to reduce CO2 emissions by up to 50 per cent. The short supply path of just 90 kilometres from the Salewa headquarters and carbon neutral production further underpin the sustainable packaging concept and its significantly reduced environmental impact.
Inside the box, Salewa uses FSC-certified cardboard with high recycling content from sustainably managed forests in Europe. To return goods, the Grassbox comes with a self-sealing returns seal so that it is easy to send items back.
The entire packaging is 100 per cent recyclable and the manufacturing technique produces a genuine natural material that is pleasant to touch. Salewa prints the boxes to ensure appropriate presentation of their high-quality products and to inform consumers of the advantages for people and the environment – and the benefits of doing away with plastic packaging.
Stefan Rainer, general manager Salewa, said: “We have to think long term. As a mountain sports company, we want to introduce every possible measure to support social responsibility and reduce our environmental footprint. We are confident about the Grassbox and are proud to be able to send Salewa products to our customers in natural, sustainable packaging.”
The Salewa Grassbox is just one example of a number of projects that the Oberalp Group is introducing with its brands Salewa, Dynafit, Pomoca and Wild Country.
The South Tirolean family-owned group’s sustainability strategy is far-reaching, ambitious and passionate. For transparency and to provide detailed and upto-date information, Oberalp makes its Sustainability Report 2018 available to download at http://www.oberalp.com/en/sustainability