IRONMAN and ROKA, the Austin-based multisport performance brand, have extended and expanded their global partnership of ROKA as the Official Swimwear Partner of Global IRONMAN Triathlon series.
They have also expanded the relationship to also include Official Technical Eyewear and the Official Performance Eyewear of the Global IRONMAN Triathlon series. The IRONMAN and ROKA relationship began in 2014 and expanded globally in 2018. Now, the partnership between IRONMAN and ROKA that extends through 2024 will focus on integrating ROKA’s award winning eyewear and sunglasses line to a global IRONMAN and IRONMAN 70.3® audience.
“At every event, we see our athletes using ROKA products to perform at their best. We are thrilled to continue with a leader in this category and are excited to expand our partnership with ROKA to include their cutting-edge eyewear,” says Matt Wikstrom, chief partnerships officer for The IRONMAN Group.
ROKA’s performance swimwear and eyewear will be available for purchase at all IRONMAN and IRONMAN 70.3 events globally. Limited edition and race-specific products will be announced throughout the year.
“Our origin as a company was innovating and designing for triathlon, which means our roots are in IRONMAN,” said Rob Canales, CEO and Founder of ROKA. “It’s a community and a partnership that is near and dear to our heart. Expanding the relationship to include our world-class eyewear line is the perfect evolution. IRONMAN athletes have been and always will be a very important part of our R&D efforts. The closer we are to IRONMAN and these inspired athletes, pushing the limits of what is possible, the better our products become. It’s an important proving ground for our team across the entire product line, and we’re so excited to keep the partnership going strong for years to come.”