RFU and Dove Men+Care extend partnership for four more years Issued by Rugby Football Union
The Rugby Football Union (RFU) today announced that its long-term partnership with Unilever’s leading male skincare brand Dove Men+Care will extend for another four years.
Dove Men+Care, England Rugby’s official male grooming supplier, has been a partner since September 2013.
The new four-year agreement will see Dove Men+Care supplying its male grooming products to the England senior men’s and men’s U20s squads through to August 2025.
Dove Men+Care will also continue to receive match day branding rights at Twickenham Stadium including experiential and corporate hospitality rights, as well as the ability to utilise players in activating the partnership.
Simon Massie-Taylor, RFU Chief Commercial Officer, said: “We are delighted to extend with Dove Men+Care for a further four years. We have built a strong partnership since we started working together in 2013 and look forward to continuing that.”
Chris Barron, Vice President of Beauty & Personal Care at Unilever UK and Ireland added: “At Dove Men+Care, we believe strength is synonymous with care which is why we are proud to continue to support the Rugby Football Union as England’s official male grooming supplier.”