ais-2022-may
ais-2022-may
Mar 21, 22

Reebok launches the Nano X2, the official Shoe of You

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Reebok has announced the launch of the Nano X2, the latest iteration of the award-winning Nano franchise.

Designed to meet the needs of the ever-evolving athlete and wellness enthusiast, the Nano X2 is built to be the most wearable Nano training shoe ever with a focus on durability and style.
While performance is always first and foremost for the Nano franchise, the Nano X2 infuses a range of lifestyle elements for versatility and comfort whether you’re at the gym for a hardcore workout or taking on your day-to-day. All versions of you thrive in the new Nano X2.

“With the Nano X2, we evolved and refined the official shoe of fitness and put the wearer front and centre,” said Tal Short, Reebok senior product manager. “We wanted to provide fitness enthusiasts of all kinds a go-to training shoe option that they can take to the gym for a new PR and beyond for all-day support.”

To truly tout the versatility and durability of the Nano X2, Reebok enlisted a roster of elite athletes and trainers to bring to life Nano X2’s ‘Official Shoe of You’ campaign and mantra. Here, partners such as Julie Ertz, global soccer star, Christian Harris, athlete and training coach, Jess Sims, renowned global fitness instructor, and Annie Thorisdottir, fitness icon and new mom, show off how they’re thriving inside and outside of the gym in the Nano X2.

“Whatever life – or my daily workout routine - throws my way, I know I can conquer it all with the new Nano X2,” said Jess Sims. “Not only is the Nano X2 the ultimate training shoe for in the gym performance, but it’s also stylish and comfortable enough for everyday moments, from getting around the city, to walking my dogs.”

Designed with ultimate wearability in mind for a range of training demands, the Nano X2 continues to focus on speed, comfort, and control while providing design and style upgrades to appeal to a variety of athletes and active lifestyles.

Key Reebok Nano X2 details include:

• Re-engineered FlexWeave Knit Upper: Provides improved protection, breathability, and style.

• Updated Heel Shape and Clip: Slimmer and more defined heel clip to help increase stability.

• Floatride Energy Foam: Offers extra responsiveness in the forefoot for comfort and support.

• Speed, Comfort, and Control: Continues to be the main focus.

On April 8th, the all-new Reebok Nano X2 will be available for $135 USD in men’s and women’s sizes on Reebok.com/NanoX2 and select retailers worldwide. In addition to key launch colourways made available on 4/8, Reebok will continue to drop a range of Nano X2 colourways and sizes throughout the season. Product and size drops to vary per market.

Starting April 1st, Reebok UNLOCKED members will be given early access for purchase and will have exclusive access to a limited-edition release of the Nano X2 Orange Heat. Nano X2 Orange Heat pays homage to the franchise’s heritage, available in an eye-catching, buzz driving, orange colourway that was a fan-favourite from past iterations. Additional men’s and women’s sizes and surprise restocks to be made available in limited capacity.

To set email and calendar reminders for upcoming Nano X2 colourway drops and to learn more, visit Reebok.com/NanoX2.

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