PUMA and LaLiga present the ACCELERATE official match ball for the 2021/22 season with an eye-catching new campaign
Caster lbai Llanos unveils the design of the primary Laliga match ball for the 2021/22 season on his Twitch channel
The launch campaign features PUMA players such as Luis Suarez, Jan Oblak, Antoine Griezmann, Raphael Varone, Suso, Jules Kounde and Marc Bartra
Barcelona, Spain, June pt , 2021 - Global sports brand PUMA and Laliga present the new official match ball for the 2021/21 season: the ACCELERATE. lbai Llanos, the most popular Spanish-speaking Caster, led the unveiling on his Twitch channel, showcasing the design of the upcoming season’s primary match ball, which combines traditional white with an explosive mix of red, yellow and orange tones.
PUMA and Laliga have transformed the perception of the Laliga ball over the past two years, and have this season focused on the transformative nature of the ball that makes the game so exciting. Every team features players capable of changing the game in the blink of an eye. The ball is the focus of the game, the element that transforms football into the game people love. A unique spectacle. This isn’t just football, this is Laliga. This isn’t just a ball, it’s the Heart of Laliga.
To demonstrate the transformative power of the new ball, PUMA and Laliga have launched an eye-catching campaign with strong visual language combining real images with 2D and 3D animation. The colours of the new ACCELERATE ball pay tribute to the energy of FIRE. The campaign has been created in a powerful chromatic style and an aesthetic inspired by Japanese Anime.
An unprecedented launch via Twitch
lbai, who commentates Laliga matches via Twitch, showcased the new 2021/22 match ball on his channel. “ACCELERATE is a spectacular ball, it’s going to turn a lot of heads,” he said during the presentation. “It’s a great honour to have presented the launch of the new ball from home.”
The launch campaign of the new ACCELERATE ball focuses on PUMA players such as Luis Suarez, Jan Oblak, Antoine Griezmann, Raphael Varone, Suso, Jules Kounde and Marc Bartra. A number of Laliga stars of past and present including Suarez, Suso, Cazorla, Nolito and Bartra featured during the launch on lbai’s Twitch channel, discussing their objectives ahead of next season and the new ball’s originality and standout design.