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Mar 12, 21

PrimaLoft wins coveted Drapers Sustainable Fashion Award

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PrimaLoft wins coveted Drapers Sustainable Fashion Award

LATHAM, N.Y./LONDON (UK) (March, 2021) - PrimaLoft, Inc., a global leader in advanced material technology, has won Best Sustainable Textile Innovation for PrimaLoft® Bio™, the first-ever biodegradable*, 100% recycled synthetic insulation and performance fabric, at the Drapers Sustainable Fashion Awards 2021. Announced virtually on 10 March, the awards recognise the strides that are being made in reducing the fashion industry’s environmental impact and creating fairer working conditions across the supply chain.

Judged by an independent panel of sustainability and fashion retail experts, the awards shine a spotlight on best practice within the industry, so others can learn how to change for good. The judges said of PrimaLoft® Bio™ “This exciting innovation is a huge step forward that will make a big difference as it completely biodegrades, leaving nothing behind!”
“Winning this prestigious award in such an important category is a great honour for us and proves how important sustainable innovations are for the fashion industry. PrimaLoft® Bio™ is a result of our Relentlessly Responsible™ mission to develop innovative technologies that elevate both performance and sustainability” says Wim Neels, Global Vice President of Business Development Fashion & Lifestyle at PrimaLoft. “The prevalent use of plastic in our society has a huge impact on our environment because of its inability to break down over time. PrimaLoft® Bio™ has been specifically designed to biodegrade in the environments where most plastics eventually end up: landfills and ocean water.” 

PrimaLoft® Bio™ is comprised of high-performance fibres that are made from 100% recycled materials (plastic bottles) that biodegrade in specific environments such as landfills, oceans, and wastewater. When exposed to these environments, naturally occurring microbes break down the fibres to their natural elements, without leaving behind any harmful waste. Insulation and fabrics made from PrimaLoft® Bio™ fibres provide the same high-quality, durable performance as products with virgin polyester fibres - providing lightweight warmth and comfortable protection for a variety of activities and weather conditions. Additionally, PrimaLoft® Bio™ fibres are renewable in a circular economy as it’s possible to rejuvenate the fibres into new high-performance material, repeated time and again, without any loss in quality.

Fashion and lifestyle brands already using PrimaLoft Bio include: 4F, bleed, ESKA, Goldwin, Horsefeathers, Jack Wolfskin, Kathmandu, Klättermusen, Maloja, Nago, Namuk, Northland, NorrØna, Roeckl, Reusch, Ternua, Traumina and Viking.

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