Power Plate’s new EU Warehouse, based in the Netherlands, is now fully operational.
As a direct response to market demand and opportunity, this new distribution hub will position the business and its partners for fast fulfilment and an excellent end to end logistical experience.
Also facilitating a strengthening of its networks across Europe and an opening up of new opportunities thanks to on-the-ground support, this signals a move by the business to maximise market growth and development.
Steve Wright, vice president EME, said: ‘’We are strengthening our supply chain capabilities and logistical network not just in Europe, but globally, by working with U‑Freight Holland BV to enhance responsiveness and transparency at a time where many are finding it challenging to deliver at all. As we see territories opening up again post-pandemic, we are now ideally positioned to support these markets.’’
Lee Hillman, CEO of Performance Health Systems, owner and manufacturer of Power Plate added: “Having seen rapid expansion across health and fitness during the pandemic as well as Power Plate’s own unprecedented growth, we are creating further momentum for peak performance with continuing global expansion and product development for both at home and in club markets.”
With a diversified mix of products ranging from its category-defining vibration plate models featuring the company’s PrecisionWave Technology, to its targeted vibration products such as
the Roller, DualSphere and Pulse massage gun, Power Plate has been the dominant innovator and driving force for vibration training and programming for more than 20 years.
Power Plate is utilised and accepted by professional sports teams and athletes, celebrities, major medical and rehabilitation centers, health and fitness professionals, leading health clubs, fitness and wellness enthusiasts, and everyday consumers around the world.