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Sep 29, 08

Polimil joins STAG

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Polimil Ltd, a specialist ecommerce retailer of police, military and security equipment and clothing in Leicestershire, has agreed to join the STAG Buying Group.

The decision to link up with STAG was underlined by Sean Cayless, Polimil’s owner: “One of the key benefits in joining STAG was the inviting potential of being able to extend the range of brands that we can offer to our sports shop customers. It offers us the prospect of making the small orders that we wouldn’t be able to make without joining STAG, which, in turn, enables us to test the market with other products without the risk and expense of a large stock holding. We can now test brands in a strategic way and see how our existing customers respond to new offerings and how, through this approach, we can extend our reach locally and draw in new customers.

“Joining STAG raises our status as a retailer, gives us substantially more credibility in the market and greatly increases our buying clout.”

Commenting on the logic of joining the buying group, Ward Robertson, STAG’s managing director, said: “From the conversations and the discussions we have had with our members, new and existing, one theme stands out clearly and unequivocally - joining the STAG Buying Group adds positively to their bottom line. Whilst the prospect of an economy flirting with recession concentrates the mind wonderfully, there is also a universal consensus amongst our members that being part of a larger community of interests adds to their standing and their position in the market. Put another way, it gives added meaning to the old adage that there is safety in numbers and that there is strength in numbers, too.”

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