Petco Health and Wellness Company and Backcountry, the premier outdoor specialty retailer, has announced the launch of “Backcountry x Petco,” an exclusive collection of pet gear designed for outdoor enthusiasts and active dogs.
Backcountry and Petco collaborated on the premium, innovative assortment, including dog supplies, apparel, accessories, toys and travel products for summer, plus a subsequent line launching in the fall. The summer line is now available exclusively at most Petco pet care centres nationally, as well as at petco.com/backcountry, the Petco app and backcountry.com/petco.
“84 per cent of Backcountry customers have dogs in the household and consider their furry friends important members of the family,” says Backcountry CEO, Melanie Cox. “Backcountry has always cherished adventure pets, so our partnership with Petco couldn’t be a more natural fit. When you bring together outdoor experts and the best in pet care, you end up with a thoughtfully crafted product line for pets at the same quality we expect as humans. We’re proud to offer premium products built to connect family members to the outdoors, whether they have two legs or four.”
“Backcountry x Petco” features easy to clean, water- and stain-resistant fabrics, as well as a variety of apparel and accessory styles to accommodate dogs of all shapes and sizes. The collection provides pets and pet parents with durable, trustworthy products that help keep pets happy and healthy as they accompany their humans on every outing.
“With more pets in homes than ever before and continued interest in shared outdoor experiences, there’s a whole new generation of pet parents eager to explore the outdoors – and bring their pets along for the ride,” said Aaron Weiss, Senior Vice President, Owned Brands at Petco. “Our customers are looking for functional solutions, tailored to the changing seasons, that really hold up and offer protection against the elements for outdoor activities like camping and hiking. Our partnership with Backcountry has allowed us to combine our more than 55 years’ worth of expertise in designing pet products with their top-notch experience in all things outdoors for a premier line of pet gear that helps active pets thrive and meets the evolving needs of our customers.”
Designed to help pets remain safe and protected during outdoor activities, the collection ranges from apparel and accessories such as dog t-shirts, jackets and bandanas and supplies like collars, harnesses, leashes and flotation devices, to sturdy toys for physical and mental stimulation and travel necessities including collapsible food and water bowls, foldable crates, and portable sleeping bags and travel mats.