Performance clothing brand, Musto joins forces with international federation, World Sailing, in multi-year global partnership deal
• World Sailing joins roster of global brand partnerships for high performance, technical clothing brand, Musto, in five year deal.
• Musto secures sponsorship rights to Youth Sailing World Championships, the Hempel World Cup Series and Final, the Hempel Offshore World Championship and the 2023 Sailing World Championships in The Hague, The Netherlands.
• Move cements Musto as industry leader and go-to performance sailing brand on the water.
• Announcement is made during first ever Musto Virtual Brand Showcase, live from Musto’s Headquarters in London.
London, 4 March 2021: At their virtual Brand Showcase event in London today, performance clothing brand Musto announced that they will join forces with World Sailing, the international federation for the sport, in a five year partnership that will cement Musto’s position as the number one performance sailing brand in the world.
As a result of the new partnership, Musto will become a global partner of the Youth Sailing World Championship, the Hempel World Cup Series and Finals, the Hempel Offshore World Championship, and the multi-Class 2023 Sailing World Championships in The Hague, The Netherlands..
As part of the World Sailing and Musto partnership, the community of International Race Officials, responsible for governing the sport on the water at global events, will wear Musto clothing at World Sailing events. In addition, the World Sailing Team will wear Musto at the Tokyo 2020 and Paris 2024 Olympic Games.
In a live Q&A at Musto’s Headquarters, overlooking the Tower of London, World Sailing Chief Executive Officer David Graham explained why they chose to partner with Musto.
“Musto was an obvious choice for World Sailing’s Official Clothing Partner due to their long and successful legacy in sailing,” commented Graham. “We are delighted to be partnering with them.
“Their pace of change and innovation is impressive. Our sport is evolving very quickly with much faster boats which puts a greater demand on the kit we wear. Musto have responded quickly, enabling the sailors to focus on performing.
“World Sailing has ambitious sustainability goals and it is hugely important that Musto are pioneering in this space in their industry. The partnership covers the depth and breadth of our sport, which will enable us to collaborate on many levels and, in turn, grow global participation.”
Nick Houchin, Musto’s Head of Marketing, explained:
“This partnership with World Sailing is the umbrella under which everything sits, allowing us to create brand advocacy by engaging the global sailing community from grassroots to Olympic level. It cements our position as the sailing world’s leading performance clothing brand and will support our global growth ambitions. Now we are the Official Clothing Partner of sailing’s governing body, we are looking forward to communicating and working with a truly global audience. It is something we are immensely excited about and proud to be a part of.”
The World Sailing announcement was part of a wider programme of activity that demonstrated Musto’s experience and expertise in sailing, with ambassadors dialling in to the Brand Showcase event for exclusive interviews with the international media. Among them were some of the sport’s biggest names including: Tokyo Olympic Games team members John Gimson and Anna Burnet of the British Sailing Team, Charlie Enright of 11th Hour Racing Team, and French offshore sailor, Clarisse Crémer - who recently finished 12th in this year’s Vendée Globe.
For more information on Musto’s partnership with World Sailing, please visit www.musto.com