Messe Friedrichshafen has decided not to go ahead with the premiere of OUTDOOR Friedrichshafen scheduled for September 17-19, 2019, and to postpone the new format.
The decision is intended to give all those involved the opportunity to continue developing the newly initiated concept.
Klaus Wellmann, Chief Executive Officer of Messe Friedrichshafen, said: “We have experienced a great deal of encouragement as well as good registrations from strong producers for our OUTDOOR Friedrichshafen. We would therefore have also proceeded directly into the implementation stage for an initial event of this type.
“Nevertheless, in total we have unfortunately not been able to generate a sufficient response for a first commitment within the sector with which we are so familiar. We are postponing our new activities in the outdoor segment and consciously leaving the date and the direction open for the time being.”
For more than two decades, until the year 2018, the exhibition venue has offered the outdoor segment a home on Lake Constance and – in combination with the special feature of a location and a spirit perfectly matching the sector – has helped the trade fair to become the most important international business platform.
Stefan Reisinger, Head of Outdoor, said: “As a result the yardstick for the new event is set particularly high. A certain minimum setting on the side of brands is required to generate a good initial spark. This has not been achieved and so it is unfortunately very unlikely that we will be able to reproduce the type of enthusiastic mood that has successfully defined our activities for 25 years in September 2019.”
Messe Friedrichshafen continues to see good chances of offering the outdoor sector or parts of it a suitable concept on Lake Constance.
Stefan Reisinger, said: “We are firmly convinced that the way the industry has presented itself in the past and up until recently offers scope for alternatives.”
OUTDOOR Friedrichshafen had presented a new concept this year, which has included greater involvement of bricks-and-mortar retailers and a date set for the end of the summer season.