The Swiss performance brand is helping runners to unlock their true potential with technology-packed Shoreditch pop-up space
Swiss performance brand On is inspiring runners in and around the capital to unlock their true potential
with the opening of the Performance Running Lab on 5th August, 2021. Located at Shoreditch’s Protein Studios, London, the pop-up space will be open to the public for three weeks throughout August, offering expert individual running analysis, coaching and training feedback as well as shoe fitting and model recommendations.
Featuring the innovative Magic Wall – first seen at the flagship New York City store – the pop-up experience will showcase the On story and technology, as well as provide the opportunity for runners to experience running on clouds with biomechanical running analysis using the brand’s innovative RunScan and SizeScan technology. Group drills and strength and conditioning sessions will also be run by leading coaches.
In the evenings, the Performance Running Lab will act as a starting and finishing point for group runs and play host to expert Q&A guest speaker events and further invitational events for clubs, crews and partners. The new iteration of the maximum cushioning shoe, the Cloudstratus, will also be launched and available to buy in the UK on 5th August, in time with opening of the pop-up space.
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