On has entered a partnership with Team INEOS, whose staff and riders will wear On footwear for the entirety of 2020 – benefiting from the comfort and performance of the Swiss-made shoes.
On has become the Official Footwear Supplier to Team INEOS, who debuted in 2010 as Sky Pro Cycling and compete at cycling’s highest level in the UCI WorldTour. The team, which features star riders like Chris Froome and Geraint Thomas, will be fully supported off the bike wearing the Cloud, Cloudswift and Cloudflyer models.
On the saddle, Team INEOS has won seven Tour de France titles across four riders and claimed ten Grand Tour victories. The team’s preferred shoe is the unmistakable Cloud, which has already been worn by the team’s riders when stood upon some of the most famous race podiums.
Dave Callan, Team INEOS Head of Partnerships and Business Development, said: “We are constantly looking at ways to support our riders and staff with best-in-class products and with On we know that is what we are getting.
“On are world leaders in performance footwear and already work with an impressive range of athletes across the sporting world and we are proud to be the latest edition to that list. Having used On’s products through the 2019 season we were keen to formalise our relationship with On and look forward to a successful 2020 together.”