Apr 18, 06

Nike & Adidas in unethical top 10

Nike and Adidas featured in the ?least ethical’ top 10 of the recent Ethical Reputation Index, published by the Fraser Consultancy, a communications research and strategy company.

The UK’s first consumer opinion survey of corporate ethics ranked Nike second and Adidas fourth in a survey of nearly 1,400 adults. Top of the list was McDonald’s. Other companies in the top 10 include Shell, Coca-Cola, BP and Nestle.

In the study, both Nike and Adidas were perceived as companies that exploited the workforce and offered low pay. The trainers and footwear and clothing and fashion industries ranked second overall of the sectors most poorly rated. Number one spot went to the oil and fuel industry.

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