Raccoon Events, the company behind the award-winning National Running Show, National Snow Show, National Outdoor Expo and Run Show USA, has today announced it is adding yet another event to its rapidly growing portfolio of B2C health and wellbeing events. The National Cycling Show, set to take place at the NEC in Birmingham on 18-19 June 2022, will be a home for budding and experienced cyclists, provide a comprehensive retail experience, first-class speaker line-up and a plethora of impressive interactive features under one roof.
The Show, which is expected to play host to over 20,000 cycling enthusiasts and over 200 exhibitors. It will provide brands, events, distributors and retailers with the perfect opportunity to speak directly to a growing consumer market, helping kit them out with the right gear and the right skills. Uniquely, the Show will allow consumers to try AND buy the bike that suits their needs, be it road, mountain, commuter, family or gravel, while helping support IBDs (Independent Bike Dealers) who will then deliver the purchased items directly after the show strengthening the UK’s IBD network.
The two-day event, set across 14,000 sqm, is aimed at established, lapsed and new to the market cyclists and will play host to some of the Cycling scene’s biggest names including Sir Chris Hoy, Jenny Tough, Mimi Anderson and Marlon Moncrieffe, who will lead a packed schedule of inspirational talks on the Inspiration Stage. With a strong focus on growing the market, the Show will also provide a Cycling 101 Stage. Aimed specifically at new entrants to the sport, the stage will offer workshops and sessions such as Safety on the Roads, Maintaining your bike, Cycling as a commuter option and Getting started in Cycling from experts and professionals from across the industry.
Offering stands from 3sqm to 1000sqm, brands and bike manufacturers will have a unique opportunity to offer try-before-you-buy sessions as well as make the most of an on-site Testing Area to simulate different terrains. Other features include a Spinning Zone, E-bike Stage and Meet & Greet Area so visitors can meet their Cycling idols.
Stephen Morgan, MD at Raccoon Events Active Division commented: “This is going to be a show like no other. The Cycling market has long been dominated by a specific demographic but with Raccoon Events’ vast database of new entrants, non-cyclists and knowledge hungry sports enthusiasts alongside our track record for creating inclusive events that serve the needs of the most experienced sportspeople and new participants, the National Cycling Show is already on track to be a great success. This event will not only serve to grow the market but will also perfectly suit the needs of the consumers who want to be able to try and buy bikes and equipment on the day. Brands will have an opportunity to tap into a completely new market while still meeting the specific needs of their existing one, win win!”