New Era is one of the world’s leading headwear brands that, in a 102-year history, has risen from innovative sports team suppliers to creators of headwear and apparel that, in 2022, dominates the world of American and global sport, music, fashion and street culture. New Era continues to emerge in untapped markets, expanding its offering and attracting new fans.
Canoe will provide complete strategic and creative PR services, including communication strategy, press office, product placement, copywriting, event support, ongoing idea generation and seeding strategy.
“Having worked with New Era on projects in the past, we’re excited to welcome them to the agency more permanently. We relish the opportunity to provide support to them at such an exciting and fast-evolving moment in their journey,” said Chris Carr, Managing Director, Canoe.
“We’re pleased to bring Canoe on board to elevate our UK activity. They have a proven track record that shows they understand our values, goals and markets,” added New Era Cap EMEA Brand Director, Laurence Joslin.
Senior Account Manager, George Osborne will lead the account.