Apr 03, 06

NB posts strong revenue increases

The UK, France, Germany and the Benelux countries all enjoyed double-digit increases. Penetration of the running speciality markets and strong progress with Europe’s leading sporting accounts was viewed as key to New Balances’ growth.

Says Alistair Cameron, New Balance’s newly promoted managind director for EMEA: “The last six years has seen a repositioning of the brand to reflect more accurately the values and characteristics that the brand has built over the last 100 years.

“The trade recognise that we offer a credible alternative to the other major brands on the market. Against the background of an industry that is regrouping and consolidating, New Balance, I feel, is bringing a much-needed differential to the market that retailers appreciate.

“I firmly believe that while we are moving ever-closer to the tipping point, we still maintain our distinctiveness as a brand and our point of difference. The fact that we are enjoying greater brand awareness as we invest in the lifestyle sector and progress back towards the higher end of the market underpins that belief.”

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