In 2018 Montane attended Keswick and Kendal Mountain Festivals. Off the back of their immense success Montane have pledged to attend more grass-roots events in 2019, starting with the Sheffield Adventure Film Festival.
Montane are excited for the opportunity to engage with more passionate and informed customers.
Grass-roots events such as SHAFF have become an important part of Montane’s outreach activity due to the high quality of interactions with communities that are active and passionate about the outdoors.
Terry Stephenson, Head of Marketing, said: “By their very nature outdoors people are a discerning bunch, and rightly so; they need to have unwavering confidence in their ability and their kit. We are looking forward to deepening our relationship with them.”
As part of their support of the festival, Montane will be showcasing new technical climbing products for both summer and winter seasons, and bringing sponsored climbers including Franco Cookson to be part of the festival programme.