MKK, the teamwear business run by ex-England fast bowler James Kirtley (pictured), has won a three-year extension to its kit contract with the high-flying Sussex Sharks. The news follows the recent announcement that Middlesex County Cricket Club has also signed an extension with MKK, further securing their kit supply until 2013.
Kirtley says: “This is great news for Sussex, Middlesex and MKK. As a current player, I know better than most that wearing great kit is an essential component of great performance. With my MKK hat on, it is part of our long-term strategy to extend the reach of the brand into pro sport and across different sporting disciplines.”
Dave Brooks, chief executive of Sussex County Cricket Club, says: “The MKK label is becoming increasingly well known and respected due to the quality of the product and the company’s determination to meet and exceed the expectations of its clients. It is clearly an advantage to have someone like James involved, who is better placed than most to appreciate the needs of the modern sportsman.”