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Nov 10, 21

Mitre announces three year FA deal

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Mitre has announced a new long-term partnership with The Football Association (The FA), with the British football brand continuing as the official football supplier for all FA Competitions.

The brand will create bespoke Mitre Delta Max ball designs for each FA competition, including the Emirates FA Cup, Vitality Women’s FA Cup, The FA Community Shield supported by McDonald’s, Buildbase FA Trophy and Buildbase FA Vase.
The new Emirates FA Cup ball, designed in collaboration with The FA, features a bold gradient of deep reds inspired by the trophy ribbons and movement of the ball in play.

Built for maximum control, accuracy and power, Mitre’s Delta Max balls are engineered with Hyperseam TM Technology, ensuring the seams are bonded and stitched for almost zero water uptake. The debossed surface texture manipulates airflow around the ball for pin-point accuracy and speed.

Simon Rowe, Head of Global Sports Marketing at Pentland Brands, said: “Mitre has been supporting footballers, from a kickabout in the local park to the highest level, since 1817, so we’re extremely proud to extend our partnership with The FA. We’re passionate about the game at all levels, so are delighted to be the Official Ball Supplier, championing teams and players throughout the English Football Pyramid.”

Marzena Bogdanowicz, The FA’s Interim Head of Partnerships, said: “We’re absolutely delighted to extend this partnership. Mitre’s association with our national sport is steeped in rich history and tradition, so it’s fitting that they will be our Official Ball Supplier as we celebrate 150 years of the Emirates FA Cup. We look forward to seeing them in action across all of our competitions and the English football pyramid both this season and in the years to come.”

This post first appeared on pentlandbrands.com

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