Trail running is the fastest growing sector in the outdoor industry and Merrell’s main focus for 2020.
Which is why the American footwear brand has decided to partner up with one of the biggest trail running events in the world. Starting this year, Merrell is now the new official partner and supplier for the Skyrunner World Series. And that’s not all. Merrell has also kicked off the season with a team of top-ranking trail runners to the brand’s own team of athletes, the Merrell Test Lab.
The El Kott twins, long-standing Merrell athletes, are now joined by Denisa Dragomir Duiculeasa, Damien Humbert, Georgia Tindley, Hector Haines and Oihana Azkorbebeitia, to make up the team for the Skyrunner World Series.
They will be wearing Merrell trail running shoes that were put through their paces and perfected throughout the previous season in the Merrell Test Lab (MTL), in collaboration with elite runners such as Ragna Debats. The seven athletes will be using the new Merrell MTL Long Sky and MTL Skyfire for the 2020 Skyrunner World Series.
This year marks the start of Merrell’s official partnership with the Skyrunner World Series. The 2020 event calendar covers 16 races across 13 countries. As usual, the series is set to attract the best of the world’s trail running athletes.
The first race in the series will be the Mt Awa Skyrace in Japan on April 19, 2020.
Shaun Bohnsack, Senior Product Director for performance products at Merrell, said: “Having this partnership gives us a strong presence in the world of skyrunning and mountain sports. The circuit speaks to our heritage and our vision of where we want to go as a brand. Our newest product line was built for skyrunning; therefore, we could not think of a better event for Merrell to be involved with.
“Our whole Merrell Test Lab of products was built working together with skyrunning athletes and the products were designed with skyrunning in mind. I think our team will excite a lot of new people to take part in the sport because not only are they great athletes but they also bring some interesting and inspiring stories to the table.”