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bridgedale
Dec 17, 21

Manchester Giants partner with Enterprise City as it steps up its corporate game

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Manchester Giants, the professional basketball team, has partnered with Enterprise City as part of its journey to becoming one of Europe’s elite clubs.

The Giants have been back in the professional era since 2012 and two years ago moved to their new home stadium at the National Basketball Performance Centre at Belle Vue Sports Village. The team have serious ambitions to enter the European competitions within the next three seasons.

Enterprise City will be a main line corporate partner and help build both a corporate and social community around the Giants, including supporting a Giants-inspired sports tech hub at Exchange, the start-up support programme situated in Department, as well as hosting practice and exhibition games in the city centre district in 2022.

Enterprise City is the home of some of the biggest corporations in the tech, media and creative industry sectors including Booking.com, WPP, MediaCom, Cloud Imperium, Klarna, and many other well-known names.

Jamie Edwards, Manchester Giants, said: “We want to work with great people and brands who are aligned with our vision to impact the region on and off the court. This cannot be just about the game. Manchester loves sport and has a great infrastructure, as well as the desire to see top level basketball in the city.”

The Giants had previously finished consistently at the bottom of the British Basketball League (BBL) but have recently turned this around. The Giants rebrand became a symbol of re-evaluation, like the signing of GB national team captain, Dan Clark, who played at the highest level in Europe and joined with an eye on contributing to the transformation of the sleeping giant.

Edwards continued: “We are not just developing a basketball club. We are developing people on and off the court so this partnership with Enterprise City allows us to expand beyond basketball in the heart of a district that facilitates and inspires growth and change.”

Michael Ingall, founder of Enterprise City, said: “We have quickly established an Enterprise City brand in the heart of Manchester that’s becoming well known for a diverse and broad range of facilities and infrastructure; from workspaces to TV & film studios, performance and event spaces, hospitality, and living spaces. Our work will create a varied business and social community and a brand that is known for diverse community-led activity, supporting everything, from music to art, culture and commercial initiatives.

“An important part of any community activity is sport. Basketball is a great social connector; it has wide appeal globally amongst all communities and is culturally influential and inclusive. We have chosen to support the Giants with the aim to help them grow corporately and to contribute to their future growth plans. The Giants have ambition and want to introduce the game to more young people and new audiences across the region. The Exchange sports tech hub alongside the Giant’s “ten x ten” community outreach will make the ambition a reality.” 

Watch the Giants play through the Christmas holidays in the BBL Championship on Friday 10th December at Belle Vue Tip Off: 7.30pm or watch on SKY Sports and the BBL Cup Semi Final on 15th December. Tickets are available from www.manchestergiants.com

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