Manchester City Women’s Football Club and 2021 MLS Cup Champions, New York City FC, have today announced a new partnership with JLab
• The new partnership with Manchester City Women is JLab’s first international sports collaboration
Manchester City Women’s Football Club and 2021 MLS Cup Champions, New York City FC, have today announced a new partnership with JLab, a leading personal technology company based in the United States and available in 80+ countries globally.
The new agreement will see JLab become the Official Headphones Partner of both MCWFC and NYCFC.
An accessible and innovative brand, JLab aim to deliver high performance headphones and audio products to all football fans by focusing on value, authenticity and enhancing the user experience. As the #1 sport headphone brand under $100 in the US1, JLab’s products vary from sport headphones to office accessories and the new GO Air POP true wireless, which were released in the UK in January.
The new agreement with Manchester City Women is JLab’s first international sports collaboration and the partnership with NYCFC further extends the brand’s established relationship within Major League Soccer in the United States.
As part of the new relationship with MCWFC, the brand will feature across a number of digital and social channels, in addition to bespoke content creation and in-stadia assets at the Academy Stadium.
Speaking about the collaboration, Gavin Makel, Managing Director of Manchester City Women, said: “We are delighted to welcome JLab as an official partner of our women’s team.
1 *Source: The NPD Group, Inc., U.S. Weekly Retail Tracking Service, based on dollar sales, full year 2021. JLab Audio defines Sport Headphones as water resistant In Ear Clip and Ear Bud Clip stereo headphones.
“Having an international brand of their calibre working with the Club is fantastic, especially in terms of expanding Manchester City Women’s reach and profile in the United States of America.
“We have been hugely impressed with the overall commitment to women’s sport that JLab have shown and we’re very excited to work with them moving forwards.”
“JLab is excited to reach the global soccer community in a meaningful way through partnerships with Manchester City Women’s Football Club and MLS Cup Champions NYCFC. Being a ‘girl dad’ this is super exciting for not just JLab, but me personally to
support women in sports. We’re excited to share the JLab experience with more soccer fans in the UK, US and internationally, while supporting a sport that is growing, just like our brand,” said Win Cramer, JLab CEO.
JLab will also be featured across NYCFC social and digital channels throughout the upcoming season, including a fan sweepstakes later this year. NYCFC will integrate JLab products into the Club’s matchday DJ performances at all MLS regular season home matches and other official Club events.