odlo-june
odlo-june

Filter Your Content:

View All sports outdoor cycling running fitness
Apr 09, 19

Lucozade Ribena Suntory is racing ahead with recycled bottles on course

{desc}

Lucozade Ribena Suntory has announced that all Lucozade Sport bottles distributed on course at races and sport events will be made from 100 per cent recycled plastic (rPET).

Runners in this month’s Virgin Money London Marathon will be the first to drink Lucozade Sport from fully recycled plastic bottles.

The use of rPET to make these 380ml bottles, which are manufactured specifically for sampling at events, will prevent approximately 7.8 tonnes of new plastic being produced every year.

In another significant breakthrough, Lucozade Ribena Suntory and London Marathon Events will be operating a closed-loop recycling initiative that will see all plastic bottles on the course in Tower Hamlets, Greenwich, Southwark and Canary Wharf collected, before Lucozade Ribena Suntory then recycles this plastic back into bottles.

The manufacturer will also give out 30,000 Lucozade Sport Ooho seaweed capsules. This will be the largest Ooho trial run by Lucozade Ribena Suntory at a mass-participation sporting event since the Lucozade Sport brand owner began using the material to limit plastic on course last year.

Additionally, following a successful trial last year, three of the Lucozade Sport stations on the course of the Virgin Money London Marathon will feature compostable cups. The use of these cups - which will be collected and then composted at a plant in Bedford - will reduce the number of Lucozade Sport bottles across these water stations by 85 per cent.

Michelle Norman, director of external affairs and sustainability at Lucozade Ribena Suntory, said: “We are proud to say that all 380ml Lucozade Sport bottles distributed on course at mass-participation sporting events from now on will be made from 100 per cent recycled plastic.

“We’re also delighted to be working closely with the London Marathon Events team to introduce Ooho edible-seaweed capsules and roll out a fully closed-loop recycling process for the Virgin Money London Marathon. These ambitious initiatives mean we can continue to address the global issue of plastic waste and continue to minimise our impact on the environment.”

Over ten years ago, Ribena - another brand in the Lucozade Ribena Suntory portfolio- became the first soft drink brand to use 100 per cent recycled plastic to produce their bottles. Last week, the manufacturer announced that a redesign has already begun on Ribena to ensure its bottles are fully compatible with the UK’s current recycling technology.

Design work will follow across the Lucozade Sport and Lucozade Energy brands. As a founding signatory of the WRAP Plastics Pact, the manufacturer has pledged to make 100 per cent of its packaging reusable, recyclable or compostable by 2025.

More Pictures

More pictures
brand1

Get all the latest trade news free straight to your inbox

Enter your email address:

Insight Update
HARVEY – over 40 years of clear and detailed mapping for outdoor adventure.

HARVEY – over 40 years of clear and detailed mapping for outdoor adventure.

Created from original aerial survey, our maps are designed with the user in mind. They are fit for purpose, tough, light and 100% waterproof. These maps enable you to explore and experience beautiful and sometimes wild places in safety and with confidence. Your essential piece of safety equipment for peace of mind on the hill.

read article
Nodor International

Nodor International

Nodor House, Bridgend Ind. Est., Glamorgan , CF31 3PT

view profile

Get your FREE digital subscription! Sports Insight is available on your mobile device

kindle-logo ios-logo google-logo

download
  

Works With: