LOOK has become the Official Pedal Partner of all Dirty Kanza gravel events in a three-year deal lasting from 2020-2022.
The new partnership will see LOOK offer product support for Dirty Kanza camp attendees, technical expertise on-site for all Dirty Kanza events, and give competitors and supporters the opportunity to try and buy their own LOOK pedals at the Dirty Kanza Expo, including the innovative X-TRACK. It will establish the French brand as a fixture at one of the most popular off-road events in the world.
The Dirty Kanza, produced by Life Time, is a premier endurance gravel event in the USA, held in Emporia, Kansas, with appeal to riders worldwide. It includes the original Dirty Kanza 200, as well as the Dirty Kanza Extra Large, a 350km ultra-endurance race, Dirty Kanza 100, Dirty Kanza 50 and the Dirty Kanza 25, alongside the High School Race and the Lunar Kanza.
The 2020 event will be held on Saturday, May 30.
Brad Cole, Marketing Manager for LOOK & Corima USA, said: “LOOK are already very well established around the world in road cycling, with nine 2019 Tour de France teams riding with LOOK pedals, for example. This new partnership with Dirty Kanza is a statement of intent and confidence in our off-road expertise, as well as the excellence of our X-TRACK pedal and the fast-developing gravel market.
“We’re very excited to provide our technical knowledge and services to competitors and supporters at one of the most popular gravel events in the world, offering up a new and exciting touchpoint for LOOK with riders.”
Jim Cummins, Dirty Kanza Founder, said: “We are excited to add LOOK as our new official pedal partner. LOOK’s new X-TRACK line of off-road pedals, with their Lateral Contact Support system, provides the gravel enthusiast with unparalleled performance and comfort during those long days on the bike – just what our riders need for their long ride through the Flint Hills of Kansas.”