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Apr 11, 22

Lidl returns to Tough Mudder as a presenting partner

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Tough Mudder, the leading active lifestyle brand that creates the world’s most extraordinary adventures for all, has announced a renewed partnership with Lidl.

The deal will see the supermarket chain continue to encourage the active lifestyles of kids around the nation by presenting the Lidl Mudder challenge - a customised course coming to ten different Tough Mudder events in 2022.

Lidl Mudder, is a one-mile course packed full of obstacles to give kids aged 5-12 the chance to work as a team and get a Lidl muddy. It’s THE mud and obstacle run for kids, available at all Tough Mudder weekend venues. For this year, under the Lidl Mudder banner, there will be two course length options aptly named: Mini and Mighty.

Both Lidl and Tough Mudder continue to support the NSPCC Childline Service - with both parties encouraging donations and fundraising for the charity.

Matthew Brooke, Managing Director of Tough Mudder said: “We’re delighted to have Lidl supporting again this year with the Lidl Mudder. The customised kids event coming to so many sites epitomises what we’re about at Tough Mudder - Lidl’s commitment in supporting an active nation that encourages the development of teamwork at a young age is fantastic to see.”

For more information on the partnership or to find out where kids can take part, visit: https://toughmudder.co.uk/blog/no-excuses/lidl-mudder-kids-run-back/

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