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Feb 25, 20

Leicester Tigers selects Samurai for match day, training and leisure kit

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Leicester Tigers Head Coach Geordan Murphy and CEO of Samurai Sportswear, Terry Sands at Welford Rd.

Premiership Rugby Club Leicester Tigers has selected Samurai Sportswear for all its match day, training and leisurewear kit in a three-year deal.

Samurai will take over from current supplier Kukri from July 1, 2020. This will see all Leicester Tigers players, coaches and other club staff wearing kit designed and manufactured exclusively for the club by Samurai.
The deal includes an exclusive range of matchday replica, training and leisurewear for Leicester Tigers supporters. Samurai are already the kit suppliers for Leicester Tigers’ Wheelchair Rugby Team.

Leicester Tigers Head Coach Geordan Murphy said: “Working with Samurai is an incredible opportunity for Leicester Tigers to create a true club-wide mentality amongst players, staff, supporters and our wider community.
“They are a proven and popular brand, used by professional and local community teams, both in the region and world-wide. We’re excited about the quality of their products and the level of visual customisation that Terry and his team are able to offer.”

To mark the start of the partnership, Geordan joined Samurai founder and Chief Executive Officer, Terry Sands, at Welford Road along with current players Dan Cole, Greg Bateman, Joe Heyes, and Noel Reid.

Leicester Tigers supporters will be able to get their hands on a variety of Samurai products at a special pre-launch event held during the club’s derby day home fixture against Northampton Saints on the weekend of May 15, 2020.

Samurai will be bringing their mobile stand to Welford Road to showcase products from their matchday, training and leisurewear range, giving fans the chance to feel, try on for size, and learn more about Samurai Sportswear.

Terry Sands, CEO of Samurai Sportswear, said: “Samurai are honoured to have been chosen by Leicester Tigers for this partnership, and we feel privileged to be involved with a club with Leicester’s playing heritage and history. We look forward to serving both the club professionals and supporters with our match day, training and leisure kit.”

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Leicester Tigers Head Coach Geordan Murphy and CEO of Samurai Sportswear, Terry Sands at Welford Rd.
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