Le Col, the premium British cycling clothing manufacturer, is to partner with Wiggle, the world’s largest online cycling, tri-sports and outdoor retailer, to offer its popular ranges to a new global audience.
The partnership brings together one of Britain’s fastest growing premium cycling brands with Wiggle’s expertise as a global sports retailer.
Le Col, founded by former Team GB cyclist Yanto Barker in 2011, has its DNA in the pro peloton and its products have been bringing performance kit to consumers with a quality once reserved solely for professionals.
The British company is based in London but manufactures all its kit in its own factory in Treviso, Italy – an area renowned for expertise in high-performance sporting apparel and the latest technical materials.
Accelerating in recent years with a significant marketing and business development push, Le Col has partnered with key brands such as Eurosport and Strava, as well as increasing distribution via high-end retailers such as MatchesFashion and Sigma Sports.
During the past two years Le Col has gathered thousands of new fans, including Sir Bradley Wiggins who describes Le Col as “the Best Performance kit on the market” and in 2018 he partnered with Le Col to create his own range with the brand, ‘Le Col by Wiggins’, as well as moving his Team Wiggins kit from Rapha to Le Col in 2018.
Yanto Barker said: “I’m delighted that Le Col is partnering with Wiggle. Wiggle is committed to bringing the best and biggest choice to its millions of devoted fans and users and the brand’s vision for the premium cycling market aligns with Le Col’s values and range of cycling products. We are a dedicated long term partner with a vision to grow alongside Wiggle, this partnership comes at the perfect time for Le Col.”
Luke Davison, lead buyer at Wiggle, said: “We’ve been watching the growth of Le Col over the last few years and are incredibly impressed by the products, innovations and the authenticity of the link between the pro peloton and the brand. Le Col produces some of the best performance cycling kit on the market, so we are delighted to be making Le Col’s gear available to Wiggle’s customers. We will be stocking both the core Le Col product and the Le Col by Wiggins collections, which will certainly be at home alongside the other premium brands on Wiggle.”
