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Mar 04, 22

Lancashire Cricket announces extension to Hilton partnership

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Lancashire Cricket is delighted to announce an extension of its long-standing partnership with Hilton, the Official Hotel Partner of Lancashire Cricket and Emirates Old Trafford.

The renewed agreement will see Hilton’s branding across the front of the men’s County Championship shirts, which were launched earlier today. 

Hilton, who have been a partner of the Club since 2016, will also be the presenting partner of Lancashire Cricket’s ground-breaking pre-season tour to Dubai next week which will be the first joint men’s and women’s tour ever undertaken by a first-class county.

The tour will see the men’s and women’s squads travel together and share training facilities at the ICC Academy before playing a number of pre-season friendlies.

The partnership will allow Hilton to provide unique experiences for its Hilton Honors members across the Club’s major event programme in 2022 which includes international cricket, T20 double headers and concert event days, including Harry Styles, Red Hot Chilli Peppers and Foo Fighters where Hilton will be specifically activating.

Lancashire Cricket and Hilton will also develop a joint activation programme of engaging digital content utilising the Club’s players and Emirates Old Trafford’s unique facilities.

Following their commitment to the partnership extension, Hilton will remain as the sponsor of Lancashire Cricket’s leading live stream service for non-televised domestic fixtures and will also continue to front the popular Player of the Month competition, which offers Lancashire Cricket supporters opportunities to win worldwide hotel stays throughout the season.

Daniel Gidney, Chief Executive at Lancashire Cricket, said: “We are delighted to extend our partnership with a global brand such as Hilton, one of Lancashire Cricket’s most supportive and longest-standing current partners.

“Our pre-season tour of Dubai will be an historic moment for the Club with our men’s and women’s squads travelling side by side for the first time, whilst staying at The Conrad, one of Hilton’s prestigious properties. We will be proud to have Hilton as presenting partners alongside us. Their actions have spoken louder than words and we greatly value their support in helping to make the trip possible.

“We look forward to working with the Hilton team in the years to come and we will continue to work together on collaborative campaigns to deliver unique experiences for Hilton Honours members at Emirates Old Trafford, the home of Lancashire Cricket.”

Emirates Old Trafford has its own Hilton on site – the Hilton Garden Inn, which continues to redevelop after plans were approved to extend the hotel and build a new stand at the home of Lancashire Cricket. This includes provision of a further 100 bedrooms, taking the total hotel capacity to 250 on-site, with the additional rooms opening later next summer.

Heather Laverne, Vice President, Loyalty and Enterprise Marketing, Hilton, also commented: “Our successful partnership with Lancashire Cricket allows us to offer fantastic experiences to our valued Hilton Honors members – including international cricket events and high-profile concerts – and we’re looking forward to offering even more of these as we enter the exciting new season.

“We also value the opportunity to create interesting and engaging content with the Men’s and Women’s teams, for our customers to enjoy. And we are particularly pleased that this content will include working with the women’s team as the Club embarks on the first joint men’s and women’s tour in its history.”

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