For Ed Barlett, cycling apparel doesn’t need to be boring to be functional. After the devastating shut down of exhibitions during Covid 19, affecting artists all over the UK, Ed wanted to create new spaces for artists to continue self expression while reinvigorating the rapidly growing and diversifying cycling apparel market.
Kostüme creates limited release collections which are available via pre-order with the aim to reduce the environmental impact typically associated with apparel production.
#Edit001 was launched for browsing online from midday (BST) on Monday April 25, 2022, only via http://www.kostume.cc. The collection will be available to pre-order from midday (BST) on Friday, April 29, 2022, with a new artwork commissioned exclusively from multi-award-winning UK art duo, Kai & Sunny. Known for their mesmeric, hand-painted line works that echo the energy, colours and movement experienced while cycling.
50 limited edition signed, and numbered prints of the Kai & Sunny artwork will also be released at the same time.
Kostüme will commission and curate a broad range of supporting content and experiences uniquely tailored to each artist and release, working with a diverse roster of creative talent. #Edit001 includes interpretive photographic work from ‘Sola’, one of the UK’s leading light painting specialists, rider portraits by award-winning photographer Fergus Coyle, and a short film by independent cinematographer Dominic John, featuring a new piece of music commissioned from upcoming Bristol electronic artist, Surgeon’s Girl.
“We are very excited to be part of the Kostüme launch, working with a brand that is supporting artists properly. The ethos of Kostüme - limiting their environmental impact is also something we strongly support as nature is a big influence in our work,” said Kai & Sunny.
#Edit001, features state-of-the-art recycled and natural materials, and consists of: a seven-piece riding capsule incorporating Aloe-infused padded bib shorts; a six-pocket short sleeve jersey, fast-dry wicking base layer; a five-panel perforated vented cap; and a full complement of articulated neck, arm and knee warmers.
The unisex, male and female-specific designs have been meticulously engineered to cope with the rigours of all-day riding. Bartlett works closely with ex-Rapha developer and founder of Get Stuff Made, Demi Johnson to incorporate innovations into every product.